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What is Advertising on Youtube/Youtube Ads?

Video content is powerful for your business.

YouTube alone has more than 2 billion users - and every day those users watch a billion hours of video, generating billions of views.

What's more, YouTube on mobile alone reaches more people aged 18-49 than any cable network.

So it's no wonder that video marketing is on the rise.

JIf you're dying to find out how to harness the incredible power of video marketing, this article is for you. First, you will learn what advertising is YouTube ads and various types of YouTube ads available in 2021.

Let's get started right away.

What is YouTube Advertising?

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Jasa Digital Marketing

YouTube Ads advertising, done through Google Ads, is a way of advertising your video content on YouTube or in search results so that you can maximize the reach of your users. This could be your video that played before the user watched someone else's video or appeared in YouTube search results for people to watch in full.

YouTube Ad Types

There are six types of YouTube ads:

1. TrueView ads

2. Non-skippable instream ads

3. Bumper instream ads

4. Sponsored card ads

5. Overlay ads

6. Display ads

Before you start creating your first campaign, it's important to understand each type of YouTube advert. That way, you can tailor your ad to the format you want to use.

Today we will describe the 3 most common advertisements that are often used to promote businesses in Indonesia.

What is YouTube TrueView Ad?

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It's the main advertising format on YouTube - and for that reason, we'll cover this type in greater depth than the others.

TrueView ads give viewers the most control over the ads they see. Because of this, Google reports that eight out of ten viewers prefer TrueView over other in-stream video ad formats.

But TrueView ads are also great for business.

Advertisers only pay for TrueView ads when a user watches for at least 30 seconds, watches an entire short video, or interacts with the ad in some way, such as clicking a call-to-action.

And because viewers can choose the ads they want to watch and skip the ads they don't, advertisers save money while also reaching a more interested audience.

YouTube states that the maximum length of a TrueView video ad is 6 minutes and a minimum of 12 seconds.

Agathos Initiative is able to help your business, small or large, in selling in the digital world. Our team is experienced in guiding businesses to make the transition from offline to online. Contact us today to inquire about our services. 😊

You can also click the Whatsapp button below to start talking to our team.


What is YouTube Non-Skippable In-Stream Ad?

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Non-skippable Youtube Instream ads are basically the same as TrueView inStream ads, except - you guessed it - viewers can't miss them. Because viewers have less control over these ads, they are not considered a 'TrueView'.

It is common knowledge that non-skippable ads are not popular.

Non-skippable in-stream ads don't just play before the video.

There are also non-skippable YouTube ads that play part of a video of 10 minutes or longer - these are also known as non-skippable 'half-roll' YouTube ads.

Unlike TrueView ads, advertisers pay for non-skippable YouTube ads on a CPM basis. 'CPM' stands for cost-per-mille, which means that advertisers pay a fee per thousand views.

So it's very important to hone your ad targeting so you don't waste your advertising budget on poor leads.

While pay-per-click (PPC) advertising is ideal for converting leads into leads, cost-per-mile (CPM) advertising is better suited for brand campaigns designed to achieve large exposure, like the Apple example above.

In fact, YouTube turned off the non-skippable 30-second ad format last year. Currently, non-skippable ads must be between 15 and 20 seconds long.

What is a YouTube Bumper Ad?

YouTube bumper ads are the third type of YouTube video ad available to marketers. This non-skippable video ad plays before the viewer's selected video and must be less than 6 seconds long.

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Like YouTube's non-skippable ads, advertisers pay for bumper ads on a CPM basis.

Many brands use it as part of a larger YouTube advertising campaign featuring other ad formats.

Obviously, bumper ads are not the ideal format for stories, testimonials, or product demos. But a 6 second time limit can be a great catalyst for creativity.

Well, based on the explanation above, you can choose which type of advertisement is suitable for your business.

Agathos Initiative able to help your business, small or large in selling in the digital world. Our team is experienced in guiding businesses to make the transition from offline to online. Call us today to inquire about our services. 😊

You can also click the Whatsapp button below to start talking to our team.





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